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Customizing Google AdSense alternate ads

When AdSense runs out of inspiration (i.e.: no targeted ads are available), it displays public service ads by default. You can choose to replace this with a custom ad of your own choosing. To do this, you have to put a HTML page somewhere and change the alternate ads settings for the appropriate ad unit:

AdSense unit: alternate ads settings for HardhoutWiki leaderboard

Alternate ads settings for HardhoutWiki leaderboard AdSense unit

Instead of the public service ads, I wanted to serve a banner ad to promote our beautiful family vacation home. I created this image a few years ago for an AdWords campaign started by my uncle because he wanted to reach more potential vacation goers.

Schuilplaats banner ad

The 728x79 banner image

I put put up a page with the image at The HTML is very simple:

    <a href=""><img src="schuilplaats-banner-ad.jpg" /></a>

If anyone wants to promote our vacation home for free, all they have to do is to change Alternate ads or colors to Show non-Google ads from another URL and fill in

Although I put the alternate ad up over a year ago, I was prompted to blog about it because two months ago, for the first time, I suddenly saw the ad actually being serviced on my Dutch HardwoodWiki:

The alternate ad in action

The alternate ad in action

    3 Comments ( Add comment / trackback )

    1. (permalink)
      Comment by AdSense Tricks
      On July 23, 2009 at 23:07

      Thank’s for the tips. Great post

    2. (permalink)
      Comment by Tom
      On August 27, 2009 at 00:35

      thanks, that really helped me

    3. (permalink)
      Comment by NP
      On January 3, 2010 at 03:54

      That’s great. I’m going to do that right now. Only a year to wait till I see it, but still…