Jeroen Dekker, a friend and photographer, has recently, on May the 5th, put his website on concert photography on-line. (Go check it out! He has some great pictures there.)
I was very flattered when I was asked by Jeroen to give some SEO advice in the test stage of his website. I was even happier when I saw how well he had implemented my suggestions. In his concert photography section, he now has links consisting of the event name and the band name and the number of the photo. An example URL: http://jeroen-dekker.com/concerts/noordschok-2007/prey-band/1/. Also his page titles follow the same structure. As is often the case with SEO, the best results are acquired by remembering that good URLs are URLs which are cool enough that you won’t want to change the in the future and that good titles are titles which look good anywhere, be it in a bookmark or a search result.
I also noticed that, following some evangelizing on semantics and CSS from me, he had greatly cleaned up the HTML markup. Some pages could still profit from some bettermore pedantic markup though. An example from the news section (cleaned up for readability):
<p> The following bands played:<br> - <a href="http://jeroen-dekker.com/concerts/fear-dark-festival-hedon-12-mei-2007/eluveitie-band/">Eluveitie</a><br> - <a href="http://jeroen-dekker.com/concerts/fear-dark-festival-hedon-12-mei-2007/thy-majestie-band/">Thy Majestie</a><br> - <a href="http://jeroen-dekker.com/concerts/fear-dark-festival-hedon-12-mei-2007/drottnar-band/">Drottnar</a><br> - <a href="http://jeroen-dekker.com/concerts/fear-dark-festival-hedon-12-mei-2007/whispering-gallery-band/">Whispering Gallery</a><br> </p>
In my opinion, the above is a very awkward way to define what is really an unordered list:
<p>The following bands played:</p> <ul> <li><a href="http://jeroen-dekker.com/concerts/fear-dark-festival-hedon-12-mei-2007/eluveitie-band/">Eluveitie</a></li> <li><a href="http://jeroen-dekker.com/concerts/fear-dark-festival-hedon-12-mei-2007/thy-majestie-band/">Thy Majestie</a></li> <li><a href="http://jeroen-dekker.com/concerts/fear-dark-festival-hedon-12-mei-2007/drottnar-band/">Drottnar</a></li> <li><a href="http://jeroen-dekker.com/concerts/fear-dark-festival-hedon-12-mei-2007/whispering-gallery-band/">Whispering Gallery</a></li> </ul>
Finally, a nice touch that I noticed on his site is that he doesn’t have explicit pagination. By this I mean that clicking on the page 2 link simply takes you to the first photo on that page, so that he needs only an URL for each photo and not an URL for each page or even photoset.
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